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Want to know more about our story? Curious about grassfed beef? We are always happy to share about ranch life. Contact us to arrange a ranch tour or interview. A heartfelt thank you to everyone who helps spread the word about Trail’s End Beef!
In the News
Alberta author busts myths about the history of women in ranching. Rachel Herbert mined her own family’s legacy to document the roles women played in establishing and sustaining family ranches…
Alberta ranchers are facing a harsh reality as drought conditions continue across the province…
Rachel Herbert and her husband, Tyler, are getting used to seeing the parched countryside near Nanton, Alta., an hour south of Calgary, where the family raises grass-fed cattle from start to finish…
Alberta’s iconic cattle ranches face critical moment as drought continues…
Canadian farmers and ranchers are plotting for a future with less carbon. Producing healthier soil through regenerative agriculture can help mitigate climate change while taking advantage of new markets…
Open-pit coal mining on Eastern Slopes one of the biggest issues facing our generation, says rancher. Beef producers encouraged by recent developments, but still see threat to grazing lands and watersheds…
Helping urban consumers connect with family-based agriculture has proven to be one of the most rewarding aspects of their business model. Rachel Herbert sees each customer as a partner. “We try to express to them that just as the land is important and the water is important, their role as a consumer is another part of that full circle that keeps the ranch going around from year to year. They’re integral, they’re part of the ecosystem…”
What happens when a long-time vegetarian takes the reins of an historic cattle ranch? At a century-old farmhouse tucked in a fold of Alberta’s Porcupine Hills, I’m about to find out…
There are many ways to market your cattle today but for a growing number of producers dealing directly with the consumer makes a lot of sense…
Labour of love: Women farmers are changing Alberta’s agricultural landscape…
The story of Trail’s End Beef reads like the script for a reality television show. First, there’s a female protagonist — city-raised, private-school educated, a show jumper with an MA in history, a book author. She’s tall, lanky, blonde, engaging, a go-getter. Vegetarian. Then, there’s the male lead…
Throughout the history of the western plains, men and the frontier have been mythically and rhetorically aligned. Conquest, settler beliefs held, demanded brute force and rugged individualism. Rachel Herbert’s Ranching Women in Southern Alberta refutes these still-popular myths…
A friend gave me a book for Christmas titled Ranching Women in Southern Alberta. The author, Rachel Herbert, pulled quite a bit from her own family’s history for the book, but also drew on other historical sources…
Author Rachel Herbert on Alberta’s early female ranchers. Interviewed by Doug Dirks on CBC radio’s The Homestretch.
A cattle ranch near Nanton, Alta., recently became one of 15 in Canada to be deemed animal welfare approved by a U.S.-based organization. Trail’s End Beef, operated by Rachel and Tyler Herbert, has also been “certified grass-fed” by the same organization, one of 11 with similar designation in Canada…
Linda Loree, a vegetarian for nearly 40 years, has started a successful beef business from her southern Alberta ranch.“I have been vegetarian and really health oriented all my life,” she said. “I was raising all these cattle and they had to go to the feedlot. I was doing it because I wanted to keep the family ranch together, but I wasn’t feeling terrific about it.”…
Blogs and Featured Projects
VOW is excited to launch the Pioneer Women series for the month of June, celebrating Calgary women who are modern pioneers in their field. These intimate conversations will bring the Western Spirit alive as we countdown to Stampede…
“Sustainable” is such an all-encompassing term: your landscape has to be sustainable. Your business practices have to be sustainable. Your family needs to be able to eat. You’re also planning to leave something behind for the future generation. We use the term “sustainability” so loosely. It gets thrown around for marketing purposes. There’s green washing. But it feels so much deeper, when you’re genuinely trying to make a life on the land…
When you live in Calgary, chances are you know a rancher. If you’re lucky, you’ll be invited out for a ride. I’m fortunate enough to be friends with Rachel Herbert, who raises grass fed cattle just south of Nanton, AB, for her poetically named premium beef business, Trail’s End Beef. So when she invited me out to ride savvy Suzy…
Rachel and Tyler Herbert run Trail’s End Beef outside of Nanton, Alberta. They raise grass fed, grass finished beef on pastures in the foothills that stretch back through multiple generations of ranchers. They understand and respect the huge responsibility they have to care for their animals, be good stewards of the land and be open and accessible to their customers…
Tucked away right outside of Nanton, Alberta, lies a fifth-generation family ranch. One of the most idyllic settings I have ever encountered, Trail’s End Beef is a modern-day, living addition to the Little House on the Prairie books that I read countless times in my youth. Tyler and Rachel Herbert, and their two children, raise grassfed, grass-finished beef…
Rachel and I met in University nearly a decade ago. We sat together in Literary criticism, me in my funky folk and she in her Wranglers and speckled boots. It didn’t take long for Rachel and I to become friends and between pauses in lectures about Foucault and Marx I learned all about my vegetarian friend and her inherited and abiding love of all things ranching…
Video Features
Visit our video page in the gallery to see some of the fun projects featuring Trail’s End Beef.